Online Reputation Management

Online Reputation Management


Module no. 15: Online Reputation Management

Online Reputation Management: Managing reputation refers to influencing and controlling the reputation of an individual or group. Originally a term for public relations, Internet and social media growth, along with reputation management firms, has made search results a core part of the reputation of an individual or group. Online reputation management, sometimes abbreviated as ORM, focuses on product and service search results website management. Ethical gray areas include removal sites for mug shot, astroturfing customer reviews, censoring negative complaints, and using tactics for search engine optimization to influence results.

With extensive developments in this field of public relations, in conjunction with the growth of the Internet and social media, as well as the advent of reputation management companies, the overall outlook of search results has become an integral part of what defines “reputation” and, following all these developments, reputation management now exists in two areas: online and offline reputation.

Online Reputation Management Content
·        What is online reputation management?
·        Why online reputation management is need of hour
·        Understanding ORM scenario
·        How to deal with criticism online
·        10 Online reputation management Commandments
·        15 ways to create positive brand image online
·        Understanding tools for monitoring online reputation
·        Step by step guide to overcome negative online reputation
·        Best examples of online reputation management

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