Content Marketing

Content Marketing


Module no. 12: Content Marketing

Content Marketing: Content marketing is a form of marketing that aims to create, publish and distribute content online for a targeted audience. Businesses frequently use it to:

  • Attract attention and generate leads
  • Expand their customer base
  • Generate or increase online sales
  • Increase brand awareness or credibility
  • Engage an online community of users

By creating and sharing valuable free content, content marketing attracts prospects and transforms prospects into customers. Content marketing helps businesses build sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to buy products from the business in the future. There is no direct sale involved in this relatively new form of marketing. Rather, it builds confidence and relationship with the audience.

·        What is Content marketing?
·        Introduction to content marketing
·        Objective of content marketing
·        Content marketing 7 step strategy building process
·        18 types of content with examples
·        How to write great compelling content
·        Keyword research for content ideas
·        Optimizing content for search engines
·        Discussing authority blog
·        Steps towards developing authority blog
·        Ways to monetizing authority blog
·        How to market your content?
·        Debate- Doesn’t great content just spread by itself
·        Understanding second customer
·        How to increase second customer
·        Understanding online influencers
·        10 ways to connect with online influencers
·        35 unique ways to write magnetic headlines
·        180 examples of magnetic headlines
·        How to increase opt-in email list with content marketing with examples

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