Technology growth has made an enormous difference in our lifestyles. People are increasingly dependent on technology nowadays. Marketing involves connecting at the right place and at the right time with the customers. The platform for marketing is also changing with the growth in technology, which means you have to meet the customers where they already spend time i.e. on the internet. Digital marketing is the marketing of products and services through digital media and is based on digital devices such as mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and other forms of digital media.