eCommerce marketing

E-commerce Marketing

Module no. 11: Ecommerce Marketing

Ecommerce Marketing: E-commerce is the purchase or sale of products online or on the Internet. Electronic commerce is based on technologies such as mobile commerce, transfer of electronic funds, supply chain management, internet marketing, online transaction processing, electronic data exchange (EDI), inventory management systems, and automated data collection systems.

Modern electronic commerce typically uses the World Wide Web for at least one part of the life cycle of the transaction, although other technologies such as e-mail may also be used. Typical e-commerce transactions include purchasing online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store) and customized / personalized online liquor store inventory services to a lesser extent. There are three e-commerce areas: online retail, electrical markets, and online auctions. Electronic business supports e-commerce.

E-Commerce Marketing Content
·        What is ecommerce?
·        Top ecommerce website around the world & scenario in India
·        Difference between E-commerce software and Shopping Cart software
·        Payment Gateways, Merchant Accounts & Logistics for physical goods.
·        Integrating Woocommerce and setting up an ecommerce store on WordPress.
·        Affiliate Marketing by promoting products which looks like an ecommerce store.
·        Case studies on ecommerce websites.
·        How to do Google Product Listing Ads (PLA) for ecommerce websites.
·        How to do SEO for an ecommerce website.

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