Email Marketing

E-Mail Marketing


Module No. 4: E-mail Marketing

E-mail Marketing: Email marketing is the act of sending, usually to a group of people, a commercial message using email. Every email sent to a potential or current customer could be regarded as email marketing in its broadest sense. It usually involves sending advertisements, requesting business, or soliciting sales or donations using email, and is intended to build loyalty, trust, or brand awareness. Marketing emails can be sent to an existing customer database or a purchased lead list.  The term usually refers to sending email messages in order to enhance a merchant’s relationship with current or previous customers, encourage customer loyalty and repeat business, acquire new customers or convince current customers to buy something immediately, and share third – party ads.

E-Mail Marketing Content
·        What is email marketing?
·        How email works?
·        Challenges faced in sending bulk emails
·        How to overcome these challenges?
·        Types of email marketing – OPT-in & bulk emailing
·        What is opt-in email marketing?
·        Setting up lists & web form
·        Creating a broadcast email
·        What are auto responders
·        How to do bulk emailing?
·        Best practices to send bulk emails
·        Tricks to land in inbox instead of spam folder
·        Top email marketing software’s & a glimpse of how to use them
·        Improving ROI with A/B testing

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