Search Engine Optimization

Search Engine Optimization (SEO)

Module no. 8: Search Engine Optimization [SEO] 

Search Engine Optimization: Search engine optimization (SEO) is the process of affecting the online visibility of a website or web page in the unpaid results of a web search engine — often called “natural,” “organic,” or “earned” results. Generally speaking, the earlier (or higher ranked on the search results page), and more often a website appears in the search results list, the more visitors it receives from users of the search engine; these visitors can then be converted into customers. SEO may target various search types, including image search, video search, academic search, news search, and vertical search engines specific to the industry. Differs from local search engine optimization in that the latter focuses on optimizing the online presence of a business in such a way that search engines display its web pages when a user enters a local search for their products or services. Instead, the former focuses more on searches at national or international level.

SEO Content
·        What is SEO?
·        Introduction to SERP
·        What are search engines?
·        How search engines work
·        Major functions of a search engine
·        What are keywords?
·        Different types of keywords
·        Google keyword planner tool
·        Keywords research process
·        Understanding keywords mix
·        Google Operator : So that you can find anything on the web
·        On page optimization
¤ What are primary keywords, secondary keywords and tertiary keywords?
¤ Keywords Optimization
¤ Content optimization & planning
¤ Understanding your audience for content planning
¤ What is the difference between keywords stuffing & keyword placement
¤ Internal linking
¤ Meta tags creation
¤ Creating Webpage in HTMl
¤ Using google webmasters tool & website verification
¤ Sitemap creation & submission in website & webmasters
¤ How to write an optimized content
¤ How to write a content for article, blog and press release
·        Off Page optimization
¤ What is domain authority?
¤ How to increase Domain authority
¤ What are back links?
¤ Types of back links
¤ What is link building?
¤ Do’s and Dont’s of link building
¤ Link building strategies for your business
¤ Easy link acquisition techniques
·        Local SEO
¤ Google place optimization
¤ Classified submissions
¤ Using H card
¤ Citation
·        Top tools for SEO
·        Monitoring SEO process
·        Preparing SEO reports
·        How to create SEO Strategy for your business
·        What is link juice?
·        Importance of domain and page authority
·        What is Google EMD Update?
·        How to save your site from Google Panda, Penguin and EMD Update
·        How to recover your site from Panda, Penguin and EMD

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