Self Promotion Skills

Self Promotion Skills


Alan is thrilled when Maya, the cute girl across the bar, shoots him a look of interest. After he approaches her, he wants to make sure she knows how smart, successful and talented he is. Alan talks about his skills and IQ, as well as the fact that he just received a promotion at work with a significant raise. While Maya was attracted to Alan’s physical appearance, his pathetic attempts at self-promotion are incredibly unattractive.

Self-promotion tries to present yourself as an accomplished, capable, intelligent and skilled person to others. Self-promotion can be done through face-to-face conversation, in blogs or social media platforms, in public speeches, or even through our mannerisms, posture, speech or dress. Self-promotion is a natural tendency to perceive us as having marvelous qualities such as intelligence and talent as we like others.

There are times where a little self-promotion is necessary and acceptable, especially when competing for scarce resources, such as in an interview vying for a job with 50 other applicants, or when you are 1 of 28 women competing for the love and affection of one man on a dating show like The Bachelor. Yet, research shows that self-promotion in most cases can backfire in terms of social likability, in that it comes across as boastful and obnoxious to others.