Social Media Marketing

Social Media Marketing (SMM)


Module No. 5: Social Media Marketing (SMM)

Social Media Marketing: The use of social media platforms and websites for promoting a product or service is social media marketing. Although the terms e-marketing and digital marketing are still dominant in academia, for both practitioners and researchers, social media marketing is becoming more popular. Most social media platforms have integrated data analytics tools that allow businesses to track ad campaign progress, success, and engagement. Through social media marketing, companies address a range of stakeholders, including current and potential clients, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes managing a marketing campaign, governing, setting the scope (e.g. more active or passive use) and setting up the desired “culture” and “tone” social media of a company. Accounting Fundamentals, Accounting Terms, Principals & Equations.

Social Media Marketing Content
·        What is social media?
·        Understanding the existing Social Media paradigms & psychology
·        How social media marketing is different than others
·        Forms of Internet marketing
·        Facebook marketing
¤ Understanding Facebook marketing
¤ Practical session 1
o   Creating Facebook page
o   Uploading contacts for invitation
o   Exercise on fan page wall posting
¤ Increasing fans of fan page
¤ How to do marketing on fan page (with examples)
¤ Fan engagement
¤ Important apps to do fan page marketing
¤ Facebook advertising
¤ Types of Facebook advertising
¤ Best practices for Facebook advertising
¤ Understanding facebook best practices
¤ Understanding edgerank and art of engagement
¤ Practical session 2
o   Creating Facebook advertising campaign
·        Linkedin Marketing
¤ What is Linkedin?
¤ Understanding Linkedin
¤ Company profile vs Individual profiles
¤ Understanding Linkedin groups
¤ How to do marketing on Linkedin groups
¤ Linkedin advertising & it’s best practices
¤ Increasing ROI from Linkdin ads
¤ Linkedin publishing
¤ Company pages
¤ Display vs text
·        Twitter Marketing
¤ Understanding Twitter
¤ Tools to listen & measure Influence on Twitter: TweetDeck, Klout, Peerlndex
¤ How to do marketing on Twitter
¤ Creating campaigns
¤ Types of ads
¤ Types for twitter marketing
¤ Twitter Advertising
¤ Twitter Cards
·        Video Marketing
¤ Understanding Video Campaign
¤ Creating 1st Video campaign

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